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TikTok is introducing a fresh option that enables them to cut down on the amount of AI-created content appearing in their timelines. This step comes as the service announced that it now features over 1 bn AI videos.

Trial and Implementation

This change is undergoing trials over the next few weeks before a widespread rollout. This advancement aligns with a surge in AI-generated material, fueled by recent AI video creators.

The Broader AI Trend

Studies have shown that approximately 10% of the quickest rising channels on a competing service primarily display content made by AI. A large amount of this material is deemed low-quality AI content, a phrase for poor-quality, bulk-generated content that is typically absurd or surreal.

Based on user feedback that a lot of users like content created using AI tools, from computer-generated images to science explainers, and we aim to provide users the option to increase or decrease of that, according to their own likes,” commented a spokesperson.

Scale of AI Content

TikTok shared that there are presently over a billion videos on its app tagged as AI-generated. Overall, in excess of 100 million media items are added to the app each day, making AI-generated material a relatively small part of its overall inventory.

How to Adjust Settings

Members will be in a position to limit or boost the level of AI content they see by accessing the topic control setting in the application and selecting the AI content topic. Other topics that are already be adjusted under the filter encompass news, clothing, aesthetics, and dance.

Content Labeling and Policies

TikTok’s policies oblige users to label convincing AI-generated content, and it forbids harmful fake videos of public figures or emergencies. Any realistic artificial content that is without a tag can be removed under its community policies.

In addition, the platform will henceforth add an artificially created watermark to content produced via its built-in AI features, or identified by an cross-platform project for recognizing content made by AI. This measure is aimed to deter users from seeking to bypass the tagging system.

AI Literacy Programs

The company is furthermore establishing a $2 million educational fund for specialists and institutions to create informative material about using AI responsibly. This program will benefit non-profit groups focused on training programming and robotics.

Content Safety Approach

The video-sharing app has defended its content review process, during debate over proposals to make redundant hundreds of review team members in Britain. TikTok is set to cut 439 jobs in its user protection team in its British office, with trade unions and internet security professionals voicing alarm that humans are being replaced by machine-led review.

A trust and safety lead clarified that people-led review would still have a role, but artificial intelligence can protect employees by eliminating the most graphic content before it gets reviewed by humans. TikTok announced a significant reduction in explicit and harmful content handled by safety staff over the past year due to the use of its AI tools.

It is vital to integrate people and machines to keep the platform safe,” the executive stated. “We’ll have humans as involved in the system, but we further consider it’s highly necessary to minimize viewing of unsafe media as quickly as possible, which is why a extensive automated help is making a difference work at speed.”